Where Beauty Professionals Come Together!

Wella Professionals™
NEW Color Fresh Create

Expand color and creativity with NEW Color Fresh Create. This semi-permanent portfolio offers energetic, refined looks for clients, from vibrant colors to powdery pastel hues.

Wella Professionals™
SS18: Nontouring Shift Collection

Upgrade your color placement for a couture experience! Wella’s Nontouring Shift Collection brings best-in-class cuts, couture color and NEW Color Fresh Create to your clients.